This is an info graphic that was published on the website
good.is. This info graphic shows the percentage of individuals who voted to ban
or legalize same sex marriage, state by state. Motion, the most attention
grabbing pre attentive feature, is not used here. Interactive info graphics, or
those using some sort of animation, could take advantage of motion. Color, the
second most effective attention-grabbing feature, is used to a somewhat decent
effect here. The only color is in the rope running through the middle of the
graphic. It is supposed to be a rope being tied into a knot. I suppose the
rainbow color associates it with the LGBT community. The amount of attention
this draws from the viewer is almost too much. It sticks out a little too much
from the actual information printed in the background, which is all black and
white. This represents how color can be a powerful tool in attracting
attention. Another color difference (not really color but black and white
difference) is the circles. Some are filled black, and others are filled white.
You notice the three unfilled circles since their lack of color makes them stick
out when compared to the black circles. The third pre attentive feature this graphic
uses is size. Some of the black circles are larger than others. The size
difference draws your attention to them more than the small ones. The
information in the larger circles might be more relevant than the smaller
circles.
References:
Website: WWW.good.is/
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